Cita APA (7a ed.)

Marchand, R. (1998). Creating the corporate soul: The rise of public relations and corporate imagery in American big business. University of California Press.

Cita Chicago Style (17a ed.)

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley: University of California Press, 1998.

Cita MLA (8a ed.)

Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. University of California Press, 1998.