Desegregating the dollar : African American consumerism in the twentieth century /

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Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumeris...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Weems, Robert E., 1951- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : New York University Press, ©1998.
Series:Book collections on Project MUSE.
Subjects:
1900-1999
African American consumers > History > 20th century.
Racism > United States > History > 20th century.
Consommateurs noirs américains > Histoire > 20e siècle.
Racisme > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Commercial Policy.
African American consumers.
Racism.
Verbrauch
Consumentisme.
Rassendiscriminatie.
United States.
USA.
Schwarze.
History.
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