Marketing telecommunications services : new approaches for a changing environment /

With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Strouse, Karen G.
Format: Électronique eBook
Langue:Inglés
Publié: Boston : Artech House, ©1999.
Collection:Artech House telecommunications library.
Sujets:
Telecommunication > United States > Marketing.
Telecommunication policy > United States.
Competition > United States.
Télécommunications > Politique gouvernementale > États-Unis.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Competition
Telecommunication > Marketing
Telecommunication policy
United States
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