Marketing telecommunications services : new approaches for a changing environment /

With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Strouse, Karen G.
Format: Electronic eBook
Language:Inglés
Published: Boston : Artech House, ©1999.
Series:Artech House telecommunications library.
Subjects:
Telecommunication > United States > Marketing.
Telecommunication policy > United States.
Competition > United States.
Télécommunications > Politique gouvernementale > États-Unis.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Competition
Telecommunication > Marketing
Telecommunication policy
United States
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