Cargando…
Marketing telecommunications services : new approaches for a changing environment /
With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
Artech House,
©1999.
|
| Colección: | Artech House telecommunications library.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm45843164 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 001205s1999 maua ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCL |d OCLCQ |d YDXCP |d OCLCQ |d TUU |d OCLCQ |d TNF |d OCLCQ |d ZCU |d OCLCO |d OCLCF |d OCLCE |d OCLCQ |d OCLCO |d OCLCQ |d MWM |d AGLDB |d OCLCA |d OCLCQ |d SAV |d JBG |d QT7 |d OCLCQ |d LUE |d WRM |d VNS |d VTS |d OCLCQ |d INT |d OCLCQ |d STF |d K6U |d CHBRC |d AU@ |d UKSSU |d OCLCO |d OCLCQ |d IOY |d OCLCQ |d LDP |d OCLCQ |d OCLCO | ||
| 015 | |a GB99Y7395 |2 bnb | ||
| 016 | 7 | |a 000014611624 |2 AU | |
| 019 | |a 533130881 |a 647660228 |a 961618841 |a 962577420 |a 970722216 |a 971931469 |a 972069309 |a 994835667 |a 1004496431 |a 1004806108 |a 1005044059 |a 1007415804 |a 1008915775 |a 1013726115 |a 1017935105 |a 1021216219 |a 1038552829 |a 1052998781 |a 1057994331 |a 1135451535 |a 1154859602 |a 1156908877 |a 1162008613 |a 1373107141 | ||
| 020 | |a 1580532241 |q (electronic bk.) | ||
| 020 | |a 9781580532242 |q (electronic bk.) | ||
| 020 | |a 158053015X | ||
| 020 | |a 9781580530156 | ||
| 020 | |z 158053015X |q (alk. paper) | ||
| 020 | |z 9781580530156 |q (alk. paper) | ||
| 024 | 3 | |a 9781580530156 | |
| 029 | 1 | |a AU@ |b 000051393657 | |
| 029 | 1 | |a DEBBG |b BV042967952 | |
| 029 | 1 | |a DEBSZ |b 422516406 | |
| 029 | 1 | |a GBVCP |b 799400947 | |
| 035 | |a (OCoLC)45843164 |z (OCoLC)533130881 |z (OCoLC)647660228 |z (OCoLC)961618841 |z (OCoLC)962577420 |z (OCoLC)970722216 |z (OCoLC)971931469 |z (OCoLC)972069309 |z (OCoLC)994835667 |z (OCoLC)1004496431 |z (OCoLC)1004806108 |z (OCoLC)1005044059 |z (OCoLC)1007415804 |z (OCoLC)1008915775 |z (OCoLC)1013726115 |z (OCoLC)1017935105 |z (OCoLC)1021216219 |z (OCoLC)1038552829 |z (OCoLC)1052998781 |z (OCoLC)1057994331 |z (OCoLC)1135451535 |z (OCoLC)1154859602 |z (OCoLC)1156908877 |z (OCoLC)1162008613 |z (OCoLC)1373107141 | ||
| 042 | |a dlr | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HE7775 |b .S796 1999eb | |
| 072 | 7 | |a BUS |x 070060 |2 bisacsh | |
| 072 | 7 | |a TEC |x 041000 |2 bisacsh | |
| 082 | 0 | 4 | |a 384/.0973 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Strouse, Karen G. | |
| 245 | 1 | 0 | |a Marketing telecommunications services : |b new approaches for a changing environment / |c Karen G. Strouse. |
| 260 | |a Boston : |b Artech House, |c ©1999. | ||
| 300 | |a 1 online resource (xvi, 337 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Artech House telecommunications library | |
| 504 | |a Includes bibliographical references and index. | ||
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. I. Introduction. 1. The Lessons of History. 2. Competitive Markets -- pt. II. Assessing the Market. 3. Marketing Planning. 4. Competitive Intelligence. 5. Market Segmentation -- pt. III. Distribution Strategies. 6. Channel Strategies. 7. Direct Sales. 8. Indirect Sales -- pt. IV. The Product. 9. Branding. 10. Service Development. 11. Pricing. 12. Bundling. 13. Advertising -- pt. V. Customer Focus. 14. Customer Care. 15. Customer Profiling and Data Management. 16. Customer Loyalty and Managing Churn -- pt. VI. A Marketing-Driven Company Infrastructure. 17. Company Organization. 18. Strategic Technology. | |
| 520 | |a With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Telecommunication |z United States |x Marketing. | |
| 650 | 0 | |a Telecommunication policy |z United States. | |
| 650 | 0 | |a Competition |z United States. | |
| 650 | 6 | |a Télécommunications |x Politique gouvernementale |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Telecommunications. |2 bisacsh | |
| 650 | 7 | |a Competition |2 fast | |
| 650 | 7 | |a Telecommunication |x Marketing |2 fast | |
| 650 | 7 | |a Telecommunication policy |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Strouse, Karen G. |t Marketing telecommunications services. |d Boston : Artech House, ©1999 |z 158053015X |w (DLC) 99030838 |w (OCoLC)41266318 |
| 830 | 0 | |a Artech House telecommunications library. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=40401 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a EBSCOhost |b EBSC |n 40401 | ||
| 938 | |a YBP Library Services |b YANK |n 2358565 | ||
| 994 | |a 92 |b IZTAP | ||