Marketing telecommunications services : new approaches for a changing environment /

With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strouse, Karen G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : Artech House, ©1999.
Colección:Artech House telecommunications library.
Temas:
Telecommunication > United States > Marketing.
Telecommunication policy > United States.
Competition > United States.
Télécommunications > Politique gouvernementale > États-Unis.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Competition
Telecommunication > Marketing
Telecommunication policy
United States
Acceso en línea:Texto completo
Descripción
Sumario:With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.
Descripción Física:1 online resource (xvi, 337 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1580532241
9781580532242
158053015X
9781580530156

Ejemplares similares