Total exposure : controlling your company's image in the glare of the business media explosion /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Carlson, Gustav
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Assoc., ©2000.
Subjects:
Corporate image > United States.
Public relations > United States.
Industrial publicity > United States.
Mass media and business > United States.
Entreprises > Image > États-Unis.
Relations publiques > États-Unis.
Publicité industrielle > États-Unis.
Médias et affaires > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Corporate image.
Industrial publicity.
Mass media and business.
Public relations.
United States.
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