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Corporate social investing : the breakthrough strategy for giving and getting corporate contributions /

Author Curt Weeden unveils a 10-step "corporate social investing" plan which not only promises to improve a company's bottom line but should lead to an increase of $3 billion or more a year in business support for schools, healthcare institutions, civic groups, and other nonprofit org...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weeden, Curt, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, Calif. : Berrett-Koehler Publishers, ©1998.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The confused state of corporate philanthropy
  • A new way of thinking and acting
  • Moving from corporate giving to corporate social investing
  • Extracting business value from social investments
  • Which nonprofits qualify
  • and which don't
  • Making a declaration for corporate social investing
  • The CEO endorsement
  • The annual social involvement report
  • Committing to the corporate social investment model : part I, percentages
  • Committing to the corporate social investment model : part II, strategic plans
  • When social investing should be postponed
  • Building the management team for social investing
  • The day-to-day manager
  • Making it work
  • The power of corporate-nonprofit alliances.