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Selling with integrity : reinventing sales through collaboration, respect, and serving /

Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Morgen, Sharon Drew, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, 1997.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Morgen, Sharon Drew,  |d 1946- 
245 1 0 |a Selling with integrity :  |b reinventing sales through collaboration, respect, and serving /  |c Sharon Drew Morgen. 
260 |a San Francisco :  |b Berrett-Koehler Publishers,  |c 1997. 
300 |a 1 online resource (xviii, 243 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 231-232) and index. 
520 |a Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments. 
505 0 |a I.A new relationship-based, solution-focused sales approach. The buyer taught me how to sell -- Bringing your values to work -- The principles of buying facilitation -- Comparing the past, present, and future of sales -- The seller as servant -- II. The components of buying facilitation. The factors in the buying decision process -- How people buy -- Creating a relationship of trust and collaboration -- Supporting the process of discovery -- Formulating the right questions -- Listening skills -- III. Being a buying facilitator. Using buying facilitation: putting the skills together -- Strengthening customer service through buying facilitation -- Case comparisons: buying facilitation, traditional sales, and consultative sales -- Managing salespeople in a buying facilitation environment -- Buying facilitation in action: on-the-phone, face-to-face, and across sales contexts -- Reinventing business by reinventing sales. 
588 0 |a Print version record. 
546 |a English. 
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650 0 |a Selling  |x Moral and ethical aspects. 
650 0 |a Integrity. 
650 6 |a Vente  |x Aspect moral. 
650 6 |a Intégrité. 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Distribution.  |2 bisacsh 
650 7 |a Integrity  |2 fast 
650 7 |a Selling  |x Moral and ethical aspects  |2 fast 
650 7 |a Commerce.  |2 hilcc 
650 7 |a Business & Economics.  |2 hilcc 
650 7 |a Marketing & Sales.  |2 hilcc 
776 0 8 |i Print version:  |a Morgen, Sharon Drew, 1946-  |t Selling with integrity.  |d San Francisco : Berrett-Koehler Publishers, 1997  |z 1576750175  |w (DLC) 96053215  |w (OCoLC)36130777 
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