Corporate creativity : how innovation and improvement actually happen /

Annotation

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Robinson, Alan G.
Other Authors: Stern, Sam
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, ©1997.
Subjects:
Creative ability in business.
Technological innovations > Management.
Organizational learning.
Créativité dans les affaires.
Innovations > Gestion.
Apprentissage organisationnel.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
Creative ability in business
Organizational learning
Technological innovations > Management
Online Access:Texto completo
Table of Contents:
  • Cover; Preliminaries; Table Of Contents; Acknowledgments; Introduction: The Power of the Unexpected; Chapter One: The True Nature of Corporate Creativity; Chapter Two: How Preconceptions Limit Corporate Creativity; Chapter Three: What Do We Really Know About Creativity?; Chapter Four: The Deadline of Simple Suggestion System and the Rise of a New Generation; Chapter Five: How Misalignment Shuts Down Creativity; Chapter Six: Alignment: The First Essential Element; Chapter Seven: Self-Initiated Activity; Chapter Eight: Unofficial Activity; Chapter Nine: Serendipity; Chapter Ten: Diverse Stimuli.

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