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Essentials of mass communication theory /
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
Sage Publications,
©1995.
|
| Colección: | SAGE knowledge E-Books.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Berger, Arthur Asa, |d 1933- | |
| 245 | 1 | 0 | |a Essentials of mass communication theory / |c Arthur Asa Berger. |
| 260 | |a Thousand Oaks : |b Sage Publications, |c ©1995. | ||
| 300 | |a 1 online resource (x, 208 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 192-196) and indexes. | ||
| 505 | 0 | |a Making sense of mass communication -- The artwork (or text) -- Media -- The audience -- America/society -- The artist. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
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