Multicultural marketing : selling to a diverse America /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rossman, Marlene L.
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©1994.
Subjects:
Market segmentation > United States.
Minority consumers > United States.
Segmentation du marché > États-Unis.
BUSINESS & ECONOMICS > Marketing > Research.
Market segmentation
Minority consumers
United States
Online Access:Texto completo
Table of Contents:
  • America's changing face
  • Segmenting a diverse market
  • The importance of culture in marketing
  • Marketing to Hispanics
  • Marketing to Asian-Americans
  • Marketing to African-Americans
  • Diverse America: some other segments.

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