Sold separately : children and parents in consumer culture /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Seiter, Ellen, 1957-
Format: Electronic eBook
Language:Inglés
Published: New Brunswick, N.J. : Rutgers University Press, 1995, ©1993.
Series:Rutgers series in communications, media, and culture.
Subjects:
Television advertising and children > United States.
Child consumers > United States.
Publicité télévisée et enfants > États-Unis.
Enfants consommateurs > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Child consumers.
Television advertising and children.
United States.
Online Access:Texto completo
Table of Contents:
  • Children's desires/mothers' dilemmas, the social contexts of consumption
  • Buying happiness, buying success, toy advertising to parents
  • The real power of commercials, questioning the terms of debate
  • Utopia or discrimination? Commercials for kids
  • Toy-based videos for girls, My Little Pony
  • Action TV for boys, Slimer and the real Ghostbusters
  • Toys "R" Us, marketing to children and parents.

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