Tabla de Contenidos:
  • 1. The Variant and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend
  • 2. Magic for Sale: Marchen and Legend in TV Advertising
  • 3. Magic as a Mail-Order Commodity
  • 4. Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media
  • 5. Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community
  • 6. Letters to the Dead
  • Appendix: Sample Texts of In-Memoriam Advertisements.