Franchising & licensing : two ways to build your business /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sherman, Andrew J.
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©1999.
Edition:2nd ed.
Subjects:
Franchises (Retail trade) > United States.
License agreements > United States.
Concessions (Commerce de détail) > États-Unis.
Accords sur les licences > États-Unis.
BUSINESS & ECONOMICS > Franchises.
Franchises (Retail trade)
License agreements
United States
Online Access:Texto completo
Table of Contents:
  • Management Systems
  • The Foundation of Franchising
  • Operations and Training
  • Developing System Standards and Enforcing Quality Control
  • Legal and Strategic Issues
  • Regulatory Issues
  • Compliance
  • Structuring Franchise Agreements, Area Development Agreements, and Related Documents
  • Protecting Intellectual Property
  • Managing Disputes
  • Sales and Marketing Strategies
  • Developing Sales and Marketing Plans
  • Taking Your Franchise Program Overseas
  • Financial Strategies
  • Business and Strategic Planning for the Growing Franchisor
  • Raising Growth Capital for Emerging Franchisors
  • The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues
  • Special Issues in Mergers and Acquisitions
  • Managing the Renewal and Transfer Process
  • Licensing and Other Alternatives to Franchising
  • Strategic and Structural Alternatives to Franchising
  • Structuring Licensing Programs and Agreements
  • Joint Ventures and Strategic Alliances.

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