Cybermarketing /
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
New York :
AMACOM,
©1995.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Introduction: The Networked Marketplace
- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections
- Ch. 2. Check Your Instrument Panel: Communications Software
- Ch. 3. Spinning Silver Wheels: CD-ROM Technology
- Ch. 4. Heavy Traffic: The E-Mail Express
- Ch. 5. Data Toll Roads: Electronic Data Interchange
- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards
- Ch. 7. Information On-Ramps: Business-Oriented Online Services
- Ch. 8. Digital Destinations: Consumer-Oriented Online Services
- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV
- Ch. 10. The Incredible Infobahn: Business on the Internet
- Ch. 11. How to Locate Priceless Business Information Online
- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity
- Ch. 13. How to Create Dynamic Online Advertising
- Ch. 14. How to Develop Effective Channels for Online Sales
- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.