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Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War /

"Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wagnleitner, Reinhold, 1949-
Format: Electronic eBook
Language:Inglés
Alemán
Published: Chapel Hill : University of North Carolina Press, ©1994.
Subjects:
Online Access:Texto completo
Table of Contents:
  • The problem of America as artifact of European expansion
  • The development of United States cultural foreign policy
  • United States press politics in Austria
  • "Howling and noise": United States radio politics in Austria
  • The U.S. information centers, the U.S. publications section, and U.S. literature in Austria
  • Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language
  • Drama and music from the United States
  • The influence of Hollywood
  • The result: the children of Schmal(t)z and Coca-Cola.