Making Sense Markets from Stories in New Breast Cancer Therapeutics.

Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the rese...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mützel, Sophie
Format: Electronic eBook
Language:Inglés
Published: Sundridge : Stanford University Press, 2022.
Series:Culture and Economic Life Ser.
Subjects:
Pharmaceutical biotechnology industry.
Breast > Cancer > Treatment > Technological innovations.
Breast > Cancer > Treatment > Economic aspects.
Drug development > Economic aspects.
Narration (Rhetoric) > Economic aspects.
Narration (Rhetoric) > Social aspects.
Markets > Social aspects.
Biotechnologie pharmaceutique > Industrie.
Sein > Cancer > Traitement > Innovations.
Sein > Cancer > Traitement > Aspect économique.
Médicaments > Développement > Aspect économique.
Narration > Aspect économique.
Narration > Aspect social.
Breast > Cancer > Treatment > Technological innovations
Markets > Social aspects
Narration (Rhetoric) > Social aspects
Pharmaceutical biotechnology industry
Breast Neoplasms > therapy
Marketing of Health Services
SOCIAL SCIENCE / Disease & Health Issues.
categorization.
computational social science.
cultural analysis.
economic sociology.
market emergence.
mixed methods.
relational sociology.
scientific innovation.
text analysis.
Online Access:Texto completo
Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • 1 Markets and Stories
  • 2 Breast Cancer Therapies and Innovation
  • 3 A Market of Expectations
  • 4 Making Sense of the Market
  • 5 Patterns in Meaning-Making: Categories over Time
  • Conclusion: Markets from Stories
  • Appendix A: Research Design and Data
  • Appendix B: Technical Details on Formal Analyses
  • Notes
  • Bibliography
  • Index

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