The entrepreneurial adventure : from small business to SME and beyond /

This book is perfect for anyone looking at business and entrepreneurship. It is ideal for anyone with an interest in business and anyone who has aspirations to start their own business--outlining key principles of the entrepreneurial adventure and the business world, bringing it to life using case s...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: James, Oliver (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2022.
Edition:First edition.
Series:Entrepreneurship and small business management collection.
Subjects:
Entrepreneurship.
New business enterprises.
Entrepreneuriat.
Nouvelles entreprises.
entrepreneurs.
Entrepreneurship
New business enterprises
Business.
Start-ups.
Risk.
Reward.
Profitability.
Marketing strategy.
Networking.
Managing change.
Decision making.
Uncertainty.
Stakeholder management.
Planning.
Resource and process management.
Consistency of good habits.
Research.
Market research.
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Chapter 1. Introduction
  • Chapter 2. Is this option right for you?
  • Chapter 3. How can you grow your business?
  • Chapter 4. Stakeholders
  • Chapter 5. Uncertainty, risk, and change
  • Chapter 6. Short-, medium-, and long-term planning
  • Chapter 7. Networking and social media
  • Chapter 8. Marketing
  • Chapter 9. Understanding key financial statements
  • Chapter 10. Managing expansion
  • Chapter 11. Understanding resources
  • Chapter 12. Process management
  • Chapter 13. Trading in other countries and trading blocs
  • Chapter 14. Conclusions.

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