Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /

Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Elsässer, Mathias (Author)
Format: Electronic eBook
Language:Inglés
Published: Stuttgart : Ibidem Verlag, [2022].
Subjects:
Marketing > Data processing.
Marketing.
Marketing > Informatique.
marketing.
Marketing
Marketing > Data processing
Online Access:Texto completo
Table of Contents:
  • Introduction
  • #intelligentmarketing
  • The imaginary marketing lab, playing with dataand thoughts
  • Using more physics on marketing
  • The ma.tomics
  • Intelligent Data-Driven Marketing Framework
  • From Mad-Men to Math-Men Marketing

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