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Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /
Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stuttgart :
Ibidem Verlag,
[2022].
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1334105782 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 220702t20222022gw a ob 000 0 eng d | ||
| 040 | |a BLCP |b eng |e rda |c EBLCP |d ORZ |d N$T |d OCLCF |d UKAHL |d OCLCQ |d UBY |d OCLCO |d OCLCL | ||
| 019 | |a 1342595409 | ||
| 020 | |a 9783838276519 | ||
| 020 | |a 3838276515 | ||
| 020 | |z 9783838216515 | ||
| 029 | 1 | |a AU@ |b 000073641158 | |
| 035 | |a (OCoLC)1334105782 |z (OCoLC)1342595409 | ||
| 050 | 4 | |a HF5415.125 | |
| 082 | 0 | 4 | |a 658.800285 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Elsässer, Mathias, |e author. | |
| 245 | 1 | 0 | |a Intelligent data-driven marketing : |b when physicists start thinking about marketing : from mad-man to math-man marketing / |c Mathias Elsässer. |
| 264 | 1 | |a Stuttgart : |b Ibidem Verlag, |c [2022]. | |
| 264 | 4 | |c ©2022 | |
| 300 | |a 1 online resource (219 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from digital title page (viewed on August 26, 2022). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Introduction -- #intelligentmarketing -- The imaginary marketing lab, playing with dataand thoughts -- Using more physics on marketing -- The ma.tomics -- Intelligent Data-Driven Marketing Framework -- From Mad-Men to Math-Men Marketing | |
| 520 | |a Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough, " this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Informatique. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Data processing |2 fast | |
| 758 | |i has work: |a INTELLIGENT DATAIVEN MARKETING (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXfFvBcMGHQhJMQyrRkybb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Elsässer, Mathias |t Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing |d Berlin : Ibidem Verlag,c2022 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=7024641 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH40784987 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7024641 | ||
| 938 | |a EBSCOhost |b EBSC |n 3322177 | ||
| 994 | |a 92 |b IZTAP | ||