Hashtag campaigns during the COVID-19 pandemic in Malaysia : escalating from online to offline /
Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites.While some are of the opinion that online campaigns are in...
Call Number: | Libro Electrónico |
---|---|
Main Authors: | , |
Other Authors: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Singapore :
ISEAS-Yusof Ishak Institute ;
2021.
|
Series: | Trends in Southeast Asia ;
TRS21/21. |
Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Frontmatter
- FOREWORD
- EXECUTIVE SUMMARY
- Hashtag Campaigns during the COVID-19 Pandemic in Malaysia: Escalating from Online to Offline