Protecting the Brand Counterfeiting and Grey Markets.

Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hlavnicka, Peter
Otros Autores: Keats, Anthony
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Temas:
Branding (Marketing)
Consumer behavior.
Imitation.
Industrial property.
Marketing > Law and legislation.
Trademarks.
Imitative Behavior
Patents as Topic
Stratégie de marque.
Consommateurs > Comportement.
Imitation (Psychologie)
Propriété industrielle.
Marques de commerce.
branding.
trademarks.
Consumer behavior
Imitation
Industrial property
Marketing > Law and legislation
Trademarks
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction of intellectual property
  • What is a brand and why protect it?
  • Problems caused by counterfeit and grey market goods
  • Incidents of counterfeiting and grey marketing in various industries
  • Proactive internal procedures to combat counterfeiting and the grey market
  • Trademark infringement : diminishing the value of brand equity
  • International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act
  • Issues relating to websites
  • New technologies and alternative methods to combat counterfeiting and grey market
  • International remedies.

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