Direct Selling A Global and Social Business Model.

Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cochran, Sara L.
Otros Autores: Coughlan, Anne T., Crittenden, Victoria L., Crittenden, William F., Ferrell, Linda K., Ferrell, O. C., Luce, W. Alan, Peterson, Robert A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2021.
Colección:Issn Ser.
Temas:
Direct selling.
Direct marketing.
Vente directe.
Marketing direct.
Direct marketing
Direct selling
Business
Business & Economics
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Halftitle
  • Title
  • Copyright
  • Description
  • Contents
  • Testimonials
  • Foreword
  • Acknowledgments
  • Introduction
  • Chapter 1: Entrepreneurial Underpinnings of Direct Selling
  • Chapter 2: Direct Selling-From Camels to Cyberspace
  • Chapter 3: Direct Selling Distributor Compensation Plans
  • Chapter 4: Ethics and Compliance in Direct Selling
  • Chapter 5: Direct Selling in the Global Marketplace
  • Chapter 6: On the Benefits of Direct Selling
  • Chapter 7: Opportunities and Challenges in Direct Selling
  • About the Authors
  • Index
  • Adpage
  • Backcover

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