In the kingdom of shoes : Bata, Zlín, globalization, 1894-1945 /

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"One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia, has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, it Americanized its production model while also trying to Americanize its wor...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Doleshal, Zachary Austin (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto ; Buffalo ; London : University of Toronto Press, 2021.
Subjects:
Bata Shoe Company > History.
Bata Shoe Company
1900-1999
Footwear industry > Czech Republic > Zlín > History > 20th century.
Company towns > Czech Republic > Zlín > History > 20th century.
Labor and globalization > Czech Republic > History > 20th century.
World War, 1939-1945 > Czechoslovakia.
Corporate culture > Czech Republic > Zlín > History > 20th century.
Chaussures > Industrie > République tchèque > Zlín > Histoire > 20e siècle.
Travail et mondialisation > République tchèque > Histoire > 20e siècle.
Guerre mondiale, 1939-1945 > Tchécoslovaquie.
Culture organisationnelle > République tchèque > Zlín > Histoire > 20e siècle.
HISTORY / Europe / General
Company towns
Corporate culture
Footwear industry
Labor and globalization
Social conditions
Zlín (Czech Republic) > History > 20th century.
Zlín (Czech Republic) > Social conditions > 20th century.
Czech Republic
Czech Republic > Zlín
Czechoslovakia
Austria-Hungary.
Bata Company.
Bata shoes.
Czech Republic.
Czechoslovakia.
Zlín.
business history.
capitalism.
footwear.
globalization.
high modernism.
history of shoes.
industrialization.
History
Online Access:Texto completo
Table of Contents:
  • Frontmatter
  • Contents
  • List of Illustrations
  • Acknowledgments
  • Abbreviations and Terms
  • Introduction
  • 1 "A New Fixed Existence": The Modernization of Zlín
  • 2 "Time Es Money": The Americanization of the Dřevnice Valley, 1914-1923
  • 3 "An End to Politics," 1923-1926
  • 4 "Speak Briefly": Rationalization and Everyday Life, 1926-1932
  • 5 "Half the World Is Barefoot": The Globalization of the Bat'a System, 1931-1937
  • 6 "The Path of Perfection": Engineering the Batovci for an Uncertain World, 1933-1938
  • 7 "Everyone Gives Their Soul to Their Country," 1937-1939
  • 8 "Not a Nazi, but More or Less a Fool," 1939-1945
  • Conclusion
  • Notes
  • Bibliography
  • Index

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