Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Syam, Niladri (Niladri B.), 1964-, Kaul, Rajeeve (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing, 2021.
Edition:First edition.
Subjects:
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
Marketing > Informatique.
Vente > Informatique.
Apprentissage automatique.
Intelligence artificielle.
artificial intelligence.
Market research.
Business & Economics > Marketing > Research.
Artificial intelligence
Machine learning
Marketing > Data processing
Selling > Data processing
Marketing
Verkoopkunde
Kunstmatige intelligentie
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