Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations a...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Syam, Niladri (Niladri B.), 1964-, Kaul, Rajeeve (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Bingley : Emerald Publishing, 2021.
Édition:First edition.
Sujets:
Marketing > Data processing.
Selling > Data processing.
Machine learning.
Artificial intelligence.
Marketing > Informatique.
Vente > Informatique.
Apprentissage automatique.
Intelligence artificielle.
artificial intelligence.
Market research.
Business & Economics > Marketing > Research.
Artificial intelligence
Machine learning
Marketing > Data processing
Selling > Data processing
Marketing
Verkoopkunde
Kunstmatige intelligentie
Accès en ligne:Texto completo
Texto completo
Description
Résumé:Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Description matérielle:1 online resource (225 pages)
ISBN:9781800438804
180043880X
9781800438828
1800438826

Documents similaires