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Strategic corporate communication in the digital age /
Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
[2021]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Chapter 1. Strategic dialogic communication through digital media during COVID-19; Mark Anthony CamilleriChapter 2. Trust and belonging in individual and organizational relationships; Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan Chapter 3. Corporate communication through social networks:The identification of key dimensions for dialogic communication; Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri Chapter 4. The corporate communications executives' interactive engagement through digital media; Mark Anthony Camilleri, and Pedro Isaias Chapter 5. Using the balanced scorecard for strategic communication and performance management; Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter; Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework; Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram; Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri Chapter 9. Large-scale retailers, digital media and in-store communications; Sabina Riboldazzi, and Antonella Capriello Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement; Ciro Troise, and Mark Anthony Camilleri Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain; Pablo Rodríguez-Gutiérrez Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India; Tejinderpal Singh, Raj Kumar, and Prateek Kalia Chapter 13. Small and medium sized enterprises' engagement with social media for corporate communication; Oluwasola Oni Chapter 14. A taxonomy of online marketing methods for corporate communication; Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo.