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Strategic corporate communication in the digital age /
Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
[2021]
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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|---|---|---|---|
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| 245 | 0 | 0 | |a Strategic corporate communication in the digital age / |c edited by Mark Anthony Camilleri. |
| 264 | 1 | |a Bingley : |b Emerald Publishing, |c [2021] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Chapter 1. Strategic dialogic communication through digital media during COVID-19; Mark Anthony CamilleriChapter 2. Trust and belonging in individual and organizational relationships; Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan Chapter 3. Corporate communication through social networks:The identification of key dimensions for dialogic communication; Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri Chapter 4. The corporate communications executives' interactive engagement through digital media; Mark Anthony Camilleri, and Pedro Isaias Chapter 5. Using the balanced scorecard for strategic communication and performance management; Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter; Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework; Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram; Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri Chapter 9. Large-scale retailers, digital media and in-store communications; Sabina Riboldazzi, and Antonella Capriello Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement; Ciro Troise, and Mark Anthony Camilleri Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain; Pablo Rodríguez-Gutiérrez Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India; Tejinderpal Singh, Raj Kumar, and Prateek Kalia Chapter 13. Small and medium sized enterprises' engagement with social media for corporate communication; Oluwasola Oni Chapter 14. A taxonomy of online marketing methods for corporate communication; Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 27, 2021). | |
| 520 | |a Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in organizations |x Technological innovations. | |
| 650 | 0 | |a Digital communications. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Communication dans les organisations |x Innovations. | |
| 650 | 6 | |a Transmission numérique. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a Business & Economics |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in organizations |x Technological innovations |2 fast | |
| 650 | 7 | |a Digital communications |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 700 | 1 | |a Camilleri, Mark Anthony, |d 1976- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjqXrCTVC3ph8V4T6mGg83 | |
| 758 | |i has work: |a Strategic corporate communication in the digital age (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGRtck3JwGYghXHthjwxTb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |z 9781800712669 |
| 776 | 0 | 8 | |i Print version: |z 9781800712652 |z 1800712650 |w (OCoLC)1231212699 |
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| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6473942 |z Texto completo |
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