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Understanding public relations : theory, culture and society /
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; Thousand Oaks, California :
SAGE Publications Ltd.,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK. |
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| Descripción Física: | 1 online resource (279 pages) |
| Bibliografía: | Includes bibliographical references (pages 225-270) and index. |
| ISBN: | 9781526422125 1526422123 9781526422149 152642214X |