The unmanageable consumer /

Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gabriel, Yiannis, 1952- (Autor), Lang, Tim (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE, 2015.
Edición:Third edition, 20th anniversary edition.
Temas:
Consumers.
Consumption (Economics)
Consumer behavior.
Consommateurs > Comportement.
Consommateurs.
consumers.
Consumer behavior
Consumers
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The emergence of contemporary consumerism
  • The consumer as chooser
  • The consumer as communicator
  • The consumer as explorer
  • The consumer as identity-seeker
  • The consumer as hedonist
  • The consumer as victim
  • The consumer as rebel
  • The consumer as activist
  • The consumer as citizen
  • The consumer as worker
  • The unmanageable consumer.

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