Chargement en cours…
Customer Data Platforms Use People Data to Transform the Future of Marketing Engagement.
The Customer Data Problem -- CHAPTER 2 The Brief, Wondrous Life of Customer Data Management -- Customer Data on Cards and Tape? -- Direct Mail and Email: The Prototypes of Modern Marketing -- A Brief History of Customer Data Management -- Relational Databases -- The Rise of CRM and Marketing Automat...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Newark :
John Wiley & Sons, Incorporated,
2020.
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| Accès en ligne: | Texto completo |