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|a 1191209397
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|a 1194874091
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|a 9781952538278
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|a (OCoLC)1204217574
|z (OCoLC)1191209397
|z (OCoLC)1193122509
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|b Safari Books Online
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|a 658.5/752
|2 23
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|a UAMI
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|a Borja de Mozota, Brigitte,
|e author.
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1 |
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|a Design :
|b a business case : thinking, leading, and managing by design /
|c Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, Reflekt Design, Copenhagen.
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250 |
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|a First edition.
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264 |
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|a New York, NY :
|b Business Expert Press,
|c 2020.
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300 |
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|a 1 online resource (1 volume) :
|b illustrations
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
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|a Business Expert Press Portfolio and project management collection
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|a Online resource; title from title page (viewed November 6, 2020).
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|a Includes bibliographical references and index.
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|a Cover -- Design: A Business Case: Thinking, Leading, and Managing by Design -- Contents -- Foreword -- Introduction -- PART 1 -- What Is Design Management? -- The Three Phases of Design and Design Management -- PART 2 -- Why Design Management Now? -- Four Theses on Design's Unsuccessful Penetration -- The Ambidexterity and Ambiguity of Design -- Disciplines and Attitudes -- What Designers Want To Do ... -- Design Historically Lacks Business Orientation -- How Much Do Designers Care about Business? -- How Much Do Companies Know about Themselves?
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|a How Do Companies and Managers Articulate Their Needs for Design? -- Tim Brown -- Alexander Osterwalder -- The Designence Model -- Bridge -- PART 3 -- The Most Imminent Challenges of Management -- Innovation -- Human Capital -- Digital and Technological Capabilities -- Competitive Advantage -- Bridge -- PART 4 -- What Happens When Design Excellence Is Added to Strategy? -- Design Thinking in Practice -- Design Management in Practice -- What Happens When Design Excellence Is Added to Strategies for the Five Areas? -- Innovation Strategies: How Design Excellence Contributes to Foster Innovation
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|a Human Resources Strategies: How Design Excellence Helps Harvesting from Investments in Human Capital -- Digitization Strategies: How Design Excellence Helps Build Meaningful Digital and Technological Experiences -- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness -- Improving Customer Experiences through Design Excellence -- Design as Making Your Business Tangible -- PART 5 -- Design Management Excellence -- Mapping Design in Organizations as Aesthetics in Organization Theory -- Design Thinking in Business Education
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8 |
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|a "Dancing with Hierarchies" (Mary Parker Follett 1868 to 1933) -- Building the Convergence between Design Leadership and Design Management -- Crucial Difference # 1 -- Crucial Difference # 2 -- Crucial Difference # 3 -- Crucial Difference # 4 -- PART 6 -- From Design Excellence to Designas Core Competency -- Strategic Intent and Design Governance -- Building Design Capacity -- Capacity Building in Organizations -- Capacity Building in Strategic Design as Sensemaking -- Capacity Building for Behavioral Change -- Design Ability for Systemic Thinking -- The Primacy of Purpose
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|a Designers' Skills and Role -- Designers' Skills as Driver of Management Value -- Strategic Designers' Role as the Future Agents for Change -- Inspire, Humanize, Experience -- PART 7 -- Service Design: A Bridge to Cross -- Service Design for Redesign of a Territory: A Story from Real Life -- On Skills and Competences -- On Embedding Design in Organizations -- On Design and Design Leadership -- On Prototyping and Bodily Intelligence -- On User Centricity -- On Design, Design Management, and Design Thinking -- PART 8 -- Final Reflections from the Authors
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Industrial design
|x Management.
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650 |
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|a Manufacturing processes.
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650 |
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|a Industrial design.
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|a Leadership.
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|a Production management.
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|a Leadership
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|a Design
|x Gestion.
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650 |
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|a Fabrication.
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650 |
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6 |
|a Design.
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650 |
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6 |
|a Leadership.
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650 |
|
6 |
|a Production
|x Gestion.
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650 |
|
7 |
|a manufacturing.
|2 aat
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650 |
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7 |
|a Industrial design
|2 fast
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650 |
|
7 |
|a Industrial design
|x Management
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|
650 |
|
7 |
|a Leadership
|2 fast
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650 |
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7 |
|a Manufacturing processes
|2 fast
|
650 |
|
7 |
|a Production management
|2 fast
|
700 |
1 |
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|a Valade-Amland, Steinar,
|e author.
|
776 |
0 |
8 |
|i Print version:
|a Borja de Mozota, Brigitte.
|t Design : A Business Case.
|d New York : Business Expert Press, ©2020
|
830 |
|
0 |
|a Portfolio and project management.
|x 2156-8200
|
856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6317711
|z Texto completo
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