Trust agents using the web to build influence, improve reputation, and earn trust /

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"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media ef...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Brogan, Chris (Author), Smith, Julien (Author)
Format: eBook
Language:Inglés
Published: Hoboken : John Wiley & Sons, Inc., 2020.
Edition:10th anniversary edition.
Subjects:
Internet marketing.
Online social networks > Economic aspects.
Social media > Economic aspects.
Marketing sur Internet.
Réseaux sociaux (Internet) > Aspect économique.
Médias sociaux > Aspect économique.
Internet marketing
Social media > Economic aspects
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