Branding Bhakti : Krishna consciousness and the makeover of a movement /

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"How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the In...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Karapanagiotis, Nicole (Author)
Format: Electronic eBook
Language:Inglés
Published: Bloomington, Indiana : Indiana University Press, [2021]
Series:Framing the global book series.
Subjects:
International Society for Krishna Consciousness > United States.
International Society for Krishna Consciousness > India.
International Society for Krishna Consciousness
Branding (Marketing)
Stratégie de marque.
branding.
RELIGION > Spirituality.
Hare Krishna-rörelsen.
India
United States
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