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The Simplicity Playbook for Innovators Creating Lovable Experiences in a Complicated World.

Simplicity is a hard thing. As the legendary Jony Ive, Apple's former Chief Design Officer, once said, the challenge is ""to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple"". Today, as technology becomes more complex than...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jin Kang Moller, Jin Kang
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MarshallCavendishBusiness : Marshall Cavendish International (Asia) Private Limited, 2021.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title page
  • Verso page
  • Contents
  • Introduction
  • Part I-Why simplicity
  • Chapter 1-Simplicity leads to innovation
  • Chapter 2-Simplicity is everyone's job
  • Part II-How to simplify
  • Chapter 3-Get fuelled by empathy
  • Chapter 4-Dance with complexity
  • Chapter 5-Focus
  • Chapter 6-Speak human
  • Chapter 7-Design lovable experiences
  • Part III-Make it happen
  • Chapter 8-How to start
  • Chapter 9-How to influence people
  • Chapter 10-How to change culture and scale
  • Conclusion-Design is the game that matters
  • Simplicity Index Cards
  • Notes
  • Acknowledgements
  • About the author
  • Back cover