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The coming age of robots : implications for consumer behavior and marketing strategy /

This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution. Our insights come from na...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Pettinico, George (Author), Milne, George R. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Business Expert Press, 2020.
Edition:First edition.
Series:Marketing collection.
Subjects:
Online Access:Texto completo