The psychology of advertising /

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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Fennis, Bob Michaël, 1968- (Author), Stroebe, Wolfgang (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2021]
Edition:Third edition.
Subjects:
Advertising > Psychological aspects.
Consumer behavior > Psychological aspects.
Consumers > Attitudes.
Publicité > Aspect psychologique.
Consommateurs > Comportement > Aspect psychologique.
Consommateurs > Attitudes.
Advertising > Psychological aspects
Consumer behavior > Psychological aspects
Consumers > Attitudes
Online Access:Texto completo
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The Psychology of Advertising /
by Stroebe, Wolfgang , Fennis, Bob
Published 2021
Texto completo (Requiere registro previo con correo institucional)
Electronic Audio
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