Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience /
Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world populat...
Call Number: | Libro Electrónico |
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Main Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Understanding virtual and hybrid events
- Understanding virtual communication tools
- Converting from physical to virtual
- Hybrid events : the best of both worlds
- Virtual event planning 101
- Assembling your virtual event or hybird event team
- Adapting your content for virtual
- Preparing speakers for virtual appearances
- Monetization through exhibitors and sponsorships
- Marketing your virtual event
- The power of virtual event data
- Conclusion : Virtual events are here to stay.