Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience /

Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world populat...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Chodor, Ben (Author), Cyranski, Gabriella (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Subjects:
Business meetings > Technological innovations.
Teleconferencing.
Special events > Planning.
Computer conferencing.
Événements spéciaux > Planification.
Réunions d'affaires > Innovations.
Téléconférences.
BUSINESS & ECONOMICS > Business Communication > Meetings & Presentations.
Réunions
Technologies de l'information et de la communication
Teleconferencing
Computer conferencing
Business meetings > Technological innovations
Special events > Planning
Online Access:Texto completo
Table of Contents:
  • Understanding virtual and hybrid events
  • Understanding virtual communication tools
  • Converting from physical to virtual
  • Hybrid events : the best of both worlds
  • Virtual event planning 101
  • Assembling your virtual event or hybird event team
  • Adapting your content for virtual
  • Preparing speakers for virtual appearances
  • Monetization through exhibitors and sponsorships
  • Marketing your virtual event
  • The power of virtual event data
  • Conclusion : Virtual events are here to stay.

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