Business writing for innovators and change-makers /

A writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them. As an entrepreneur with a pioneering product or service to offer the world, you can't rely on templates to get your meaning across. You n...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Henwood, Dawn (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2020.
Edition:First edition.
Series:Corporate communication collection.
Subjects:
Business writing.
Business communication.
Style commercial.
Communication dans l'entreprise.
Business communication
Business writing
Marketing.
Marketing collateral.
Messaging.
Pitch decks.
Pitching.
Proposals.
Technical writing.
Grant applications.
Business plans.
Business communications.
E-mail.
Productivity.
Blogging.
Online Access:Texto completo
Table of Contents:
  • Chapter 1. The change-maker writing process
  • Chapter 2. Everyday e-mails
  • Chapter 3. Marketing e-mails
  • Chapter 4. Web writing
  • Chapter 5. Website giveaways
  • Chapter 6. Blog posts
  • Chapter 7. Grant applications and proposals
  • Chapter 8. Pitch decks
  • Chapter 9. Business plans
  • Chapter 10. White papers
  • Chapter 11. One-pagers
  • Chapter 12. Training material.

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