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00000cam a2200000M 4500 |
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EBOOKCENTRAL_on1157900814 |
| 003 |
OCoLC |
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20240329122006.0 |
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m o d |
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cr |n||||||||| |
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200609s2020 xx o 000 0 eng d |
| 040 |
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|a YDX
|b eng
|c YDX
|d EBLCP
|d UUM
|d OCLCO
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
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| 019 |
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|a 1158215460
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| 020 |
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|a 9781119680321
|q (electronic bk.)
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| 020 |
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|a 1119680328
|q (electronic bk.)
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| 020 |
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|z 1119680220
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|z 9781119680222
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|a (OCoLC)1157900814
|z (OCoLC)1158215460
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|a P93.5
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| 082 |
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|a 302.2/26
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a BALLIETT.
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| 245 |
1 |
0 |
|a KILLER VISUALS
|h [electronic resource].
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| 260 |
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|a [S.l.] :
|b JOHN WILEY & SONS,
|c 2020.
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| 300 |
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|a 1 online resource
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| 505 |
0 |
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|a COVER -- COPYRIGHT -- TITLE PAGE -- CONTENTS -- FOREWORD -- INTRODUCTION -- HOW TO READ THIS BOOK -- THE ACCIDENTAL AGENCY -- PART ONE: VISUAL CONTENT IS KING -- CHAPTER 1 ENVIRONMENTAL INFLUENCES AND THE RISE OF VISUAL CONTENT -- ENTER A NEW MILLENNIUM AND THE RISING DEMAND FOR VISUAL CONTENT -- 2007: THE YEAR THAT CHANGED EVERYTHING -- A DECADE DRIVEN BY VISUAL MEDIA -- CHAPTER 2 VISUAL CONTENT AND HUMAN NATURE -- THE BRAIN SCIENCE OF VISUAL COMMUNICATION -- SPEAKING VISUALLY IS NATURAL-AND NOW, IT'S EXPECTED -- CHAPTER 3 QUALITY VISUAL CONTENT REIGNS SUPREME
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| 505 |
8 |
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|a SO: BEAUTIFUL DESIGN REIGNS SUPREME? -- TODAY'S AUDIENCES HAVE TWENTY-FOUR-KARAT-GOLD EXPECTATIONS -- PART TWO: 8 RULES OF VISUAL COMMUNICATION -- CHAPTER 4 RULE 1: ALWAYS THINK ABOUT CON-TEXT -- EXERCISE: HOW LONG WILL COMPREHENSION TAKE? -- CHAPTER 5 RULE 2: SMALL VISUAL CUES HAVE A LARGE IMPACT -- TWITTER'S INFAMOUS STAR-VERSUS-HEART WAR OF 2015 -- EXERCISE: EMBRACING UNIVERSAL IMAGERY -- CHAPTER 6 RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW -- CHOOSING THE RIGHT COLORS FOR YOUR VISUAL CONTENT -- EXERCISE: DO THESE COLORS MATTER? -- CHAPTER 7 RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!"
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| 505 |
8 |
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|a EXERCISE: FONT ASSOCIATION IN ACTION -- CHAPTER 8 RULE 5: AVOID THE STIGMA OF STOCK -- THE GROWING AVERSION TO STOCK IMAGERY -- IT'S NOT JUST STOCK PHOTOGRAPHY: STOCK ILLUSTRATIONS POSE RISKS TOO -- EXERCISE: WHEN STOCK IMAGERY IS ALL YOU CAN USE -- CHAPTER 9 RULE 6: STAND OUT AT THE COCKTAIL PARTY -- YOUR AUDIENCE WANTS CUSTOM, PERSONALIZED CONTENT -- EXERCISE: WHICH APPLE APPEALS MOST TO YOU? -- CHAPTER 10 RULE 7: USE PROPER DATA VIZ THROUGHOUT -- CASE IN POINT: DON'T SKIP THE SCALE -- ADHERE TO THE COMMON LANGUAGE OF DATA VIZ -- DRESSED-UP DATA VIZ CAN DO MORE HARM THAN GOOD
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| 505 |
8 |
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|a EXERCISE: TOP DATA VISUALIZATION MISTAKES TO AVOID -- EXERCISE RESULTS: HOW TO CORRECT DATA VISUALIZATION MISTAKES -- CHAPTER 11 RULE 8: COMMIT TO THE TRUTH AND PROVE IT -- TRUST IN BRANDS CONTINUES TO DECLINE -- EXERCISE: PROPERLY SOURCING INFORMATION -- CHAPTER 12 RULES ARE MEANT TO BE BROKEN -- BREAKING RULE 1: ALWAYS THINK ABOUT CON-TEXT -- BREAKING RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW -- BREAKING RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!" -- BREAKING RULE 5: AVOID THE STIGMA OF STOCK -- BREAKING RULE 6: STAND OUT AT THE COCKTAIL PARTY
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| 505 |
8 |
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|a BREAKING RULE 8: COMMIT TO THE TRUTH AND PROVE IT -- PART THREE: YOUR VISUAL STRATEGY -- CHAPTER 13 YOU CAN'T CREATE GREAT CONTENT WITHOUT A GREAT TEAM AND PROCESS -- CREATING GREAT VISUAL CONTENT IS LIKE BUILDING A HOUSE -- FINDING YOUR CREATIVE CONTENT TEAM -- CHAPTER 14 GOING THE FREELANCE ROUTE -- RATE OF PAY IMPACTS QUALITY OF SERVICE -- FINDING THE RIGHT FREELANCER FOR YOU -- CHAPTER 15 BUILDING AN IN-HOUSE TEAM -- THE CHALLENGES OF BUILDING A GREAT TEAM -- FINDING A TRUE VISUAL COMMUNICATOR -- THE COST OF IN-HOUSE -- POST-SCRIPT -- APPENDIX A: TERMS AND DEFINITIONS -- VISUAL COMMUNICATION
|
| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Visual communication.
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| 650 |
|
6 |
|a Communication visuelle.
|
| 650 |
|
7 |
|a Visual communication
|2 fast
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|c Original
|z 1119680220
|z 9781119680222
|w (OCoLC)1122727345
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6222028
|z Texto completo
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|a YBP Library Services
|b YANK
|n 301323071
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|a ProQuest Ebook Central
|b EBLB
|n EBL6222028
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