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It's logical : innovating profitable business models /
The book aims at exploring how business model innovation can be achieved logically by focusing on the user.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Sage Publications,
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Dhargalkar, Kaustubh, |e author. | |
| 245 | 1 | 0 | |a It's logical : |b innovating profitable business models / |c Kaustubh Dhargalkar |
| 264 | 1 | |a [Place of publication not identified] : |b Sage Publications, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (xv, 232 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Cover -- Contents -- Foreword -- Preface -- Acknowledgements -- Section 1 Innovation Beyond the Esoteric -- Chapter 1 Looking Beyond Product Innovation -- Chapter 2 Thou Shall Create Win-Win Situations -- Section 2 The Logic, Not Magic, Behind Innovation -- Chapter 3 Last Mile User Connect -- Chapter 4 Train Your Mind on the User -- Chapter 5 Don't Just Sell What You Make -- Make What Might Sell! -- Chapter 6 Gamifying User Research -- Chapter 7 The Bull's-eye Question -- Chapter 8 Memetics and User Psyche -- Chapter 9 Three-Dimensional Ethnography | |
| 505 | 8 | |a Section 3 Let Your Consumer Define Your Business -- Chapter 10 Hitting the Nail on the Head: What Does the User Seek from You? -- Section 4 Decoding the Neural Networks of an Innovator -- Chapter 11 About DK -- Chapter 12 DK's Dilemma -- Section 5 Thinking Tools for the Business Innovator -- Chapter 13 Scouring the Nooks and Crannies in the Ecosystem -- Chapter 14 A Cheat Sheet to New Product Creation -- Chapter 15 The Jigsaw: Actionable Steps for Creating Breakthroughs -- Chapter 16 Suturing: The Common Sense behind Business Model Innovation -- Epilogue -- About the Author | |
| 520 | |a The book aims at exploring how business model innovation can be achieved logically by focusing on the user. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New business enterprises |x Management. | |
| 650 | 0 | |a Industrial management |x Evaluation. | |
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Entrepreneurship | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 6 | |a Nouvelles entreprises |x Gestion. | |
| 650 | 6 | |a Gestion d'entreprise |x Évaluation. | |
| 650 | 6 | |a Ventes |x Gestion. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a Industrial management |x Evaluation |2 fast | |
| 650 | 7 | |a New business enterprises |x Management |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 758 | |i has work: |a It's logical (Text) |1 https://id.oclc.org/worldcat/entity/E39PD3yFwmQbwPHR6q4PRf68j3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Dhargalkar, Kaustubh. |t It's logical. |d [Place of publication not identified] : Sage Publications, 2020 |z 9353884012 |z 9789353884017 |w (OCoLC)1147890019 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6194229 |z Texto completo |
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