Marketing in customer technology environments : prospective customers and magical worlds /

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sudharshan, Devanathan (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Group Publishing Limited, 2020.
Subjects:
Technological innovations > Marketing.
Virtual reality > Marketing.
Augmented reality > Marketing.
Internet of things > Marketing.
Home automation > Marketing.
New products > Marketing.
Internet > Technological innovations.
Wireless communication systems > Technological innovations.
Internet > Innovations.
Transmission sans fil > Innovations.
Sales & marketing.
Business & Economics > E-Commerce > Digital Marketing.
Internet > Technological innovations
New products > Marketing
Technological innovations > Marketing
Wireless communication systems > Technological innovations
Online Access:Texto completo
Texto completo
Table of Contents:
  • Chapter 1: Introduction
  • Chapter 2: Customer information processing and decision making in CTEs
  • Chapter 3: Wonderment and magic
  • Chapter 4: Virtual reality
  • Chapter 5: Augmented reality
  • Chapter 6: Mixed reality
  • Chapter 7: Internet of everything
  • Chapter 8: Enabling technologies
  • Chapter 9: Conclusion.

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