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Girls and Media-Dreams and Realities
In this new generation, media contributed in constructing people's identity. Different messages from the media would affect how we conceive ourselves. At the same time, the rising status of female gives opportunities for the market to explore a new pool of targets. In Hong Kong, it is a media-s...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
City University of Hong Kong Press,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro
- Chapter 1. Gender Roles and Media Images
- Chapter 2. Sexuality and A Media Scandal
- Chapter 3. Social Learning From Celebrities
- Chapter 4. Evaluations of Female Images in Media
- Chapter 5. Social Learning of Gender Roles from Media Images
- Chapter 6. Interpretations of Sexuality in Media Images
- Chapter 7. Social Learning of Gender Roles and Beauty Norms from Celebrities
- Chapter 8. Adolescents and advertisements using celebrity endorsement
- Chapter 9. Psychographic segmentation based on gender roles
- Chapter 10. Conclusions and implications
- Reference
- Index