Social issues of advertising /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chan, Kara K. W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hong Kong : City University of Hong Kong Press, 2017.
Temas:
Advertising > Social aspects > China > Hong Kong.
Social responsibility of business > China > Hong Kong.
Publicité > Aspect social > Chine > Hongkong.
Entreprises > Responsabilité sociale > Chine > Hongkong.
Advertising > Social aspects
Social responsibility of business
China > Hong Kong
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • List of Illustrations
  • Foreword
  • Preface
  • List of Contributors
  • Dedication
  • Chapter 1: An Overview of the Indicators of Advertising Performance
  • Chapter 2: The Hong Kong Advertising Scene
  • Chapter 3: Meanings of Creativity among Advertising Practitioners
  • Chapter 4: Branded Contents: Public Attitudes and Regulation
  • Chapter 5: Controversial and Offensive Advertising
  • Chapter 6: Advertising Regulations in Hong Kong
  • Chapter 7: Personal Loan Advertisements in Hong Kong: A Semiotic Study
  • Chapter 8: Gender Portrayal in Advertising
  • Chapter 9: Responses to Gendered Advertisements
  • Chapter 10: Children and Advertising
  • Chapter 11: Advertising Medical Services
  • Chapter 12: Advancing Social Causes through Video Games
  • Chapter 13: Political Advertising and Public Service Advertisements
  • Back Cover

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