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OCoLC |
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20240329122006.0 |
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m o d |
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|a 1144894918
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|a 9789629375300
|q (electronic bk.)
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|a 9629375303
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|a HF5813.C6
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|a 659.1/042/0951
|2 23
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|a UAMI
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| 100 |
1 |
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|a Chan, Kara K. W.,
|e author.
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| 245 |
1 |
0 |
|a Social issues of advertising /
|c Kara Chan [and 14 others].
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| 264 |
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1 |
|a Hong Kong :
|b City University of Hong Kong Press,
|c 2017.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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0 |
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|a Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Foreword -- Preface -- List of Contributors -- Dedication -- Chapter 1: An Overview of the Indicators of Advertising Performance -- Chapter 2: The Hong Kong Advertising Scene -- Chapter 3: Meanings of Creativity among Advertising Practitioners -- Chapter 4: Branded Contents: Public Attitudes and Regulation -- Chapter 5: Controversial and Offensive Advertising -- Chapter 6: Advertising Regulations in Hong Kong -- Chapter 7: Personal Loan Advertisements in Hong Kong: A Semiotic Study
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| 505 |
8 |
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|a Chapter 8: Gender Portrayal in Advertising -- Chapter 9: Responses to Gendered Advertisements -- Chapter 10: Children and Advertising -- Chapter 11: Advertising Medical Services -- Chapter 12: Advancing Social Causes through Video Games -- Chapter 13: Political Advertising and Public Service Advertisements -- Back Cover
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Advertising
|x Social aspects
|z China
|z Hong Kong.
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| 650 |
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0 |
|a Social responsibility of business
|z China
|z Hong Kong.
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| 650 |
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6 |
|a Publicité
|x Aspect social
|z Chine
|z Hongkong.
|
| 650 |
|
6 |
|a Entreprises
|x Responsabilité sociale
|z Chine
|z Hongkong.
|
| 650 |
|
7 |
|a Advertising
|x Social aspects
|2 fast
|
| 650 |
|
7 |
|a Social responsibility of business
|2 fast
|
| 651 |
|
7 |
|a China
|z Hong Kong
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJvt6xv8pV6CJd3DMttxjC
|
| 758 |
|
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|i has work:
|a Social issues of advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGv3Fw4pF79t6hYwVqHbq3
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|z 9789629372835
|z 9629372835
|w (OCoLC)967976094
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6129887
|z Texto completo
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 301152533
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL6129887
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|a EBSCOhost
|b EBSC
|n 2390342
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| 994 |
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