The Innovator's Playbook : how to design great products, services and experiences your customers will love /

Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched,...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Baird, Nathan (Author)
Format: Electronic eBook
Language:Inglés
Published: Milton, QLD : John Wiley and Sons Australia, Ltd, 2020.
Subjects:
Creative ability in business.
Technological innovations.
Entrepreneurship.
Business.
Créativité dans les affaires.
Innovations.
Entrepreneuriat.
Affaires.
entrepreneurs.
businesses (business enterprises)
BUSINESS & ECONOMICS > General.
Technological innovations
Entrepreneurship
Creative ability in business
Business
Online Access:Texto completo
Table of Contents:
  • My journey of discovery to innovation flow
  • What's all this noise about design?
  • Stage 1 Get Started
  • Stage 2 Discover
  • Stage 3 Distill insights
  • Stage 4a Ideate: Incubate & create
  • Stage 4b Ideate: Idea generation workshops
  • Stage 5a Experiment: Desirability
  • Stage 5b Experiment: Feasibility and viability
  • Over to you
  • your journey to innovation flow.

Similar Items