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Cultural mediations of brands : unadvertization and quest for authority /
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with i...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2020.
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| Collection: | Communication approaches to commercial mediation set ;
v. 1. |
| Sujets: | |
| Accès en ligne: | Texto completo |