Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies.
Call Number: | Libro Electrónico |
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Main Author: | |
Other Authors: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2019.
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Series: | Journal of Service Management Ser.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Covers
- Guest editorial
- Bridging the data divide between practitioners and academics
- Designing, writing-up and reviewing case study research: an equifinality perspective
- Advancing service design research with design science research
- From words to pixels: text and image mining methods for service research
- Neuroscience in service research: an overview and discussion of its possibilities
- An update on customer value: state of the art, revised typology, and research agenda