Loading…

Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lariviere, Bart
Other Authors: Kandampully, Jay
Format: Electronic eBook
Language:Inglés
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2019.
Series:Journal of Service Management Ser.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Covers
  • Guest editorial
  • Bridging the data divide between practitioners and academics
  • Designing, writing-up and reviewing case study research: an equifinality perspective
  • Advancing service design research with design science research
  • From words to pixels: text and image mining methods for service research
  • Neuroscience in service research: an overview and discussion of its possibilities
  • An update on customer value: state of the art, revised typology, and research agenda