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|a 659.14/4
|2 23
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|a UAMI
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| 100 |
1 |
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|a Duong, Véronique,
|e author.
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| 245 |
1 |
0 |
|a SEO management :
|b methods and techniques to achieve success /
|c Véronique Duong.
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| 264 |
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1 |
|a London :
|b ISTE, Ltd. ;
|a Newark :
|b John Wiley & Sons, Incorporated,
|c 2020.
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| 300 |
|
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|a 1 online resource
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site
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| 505 |
8 |
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|a 2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml
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| 505 |
8 |
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|a 3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag
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| 505 |
8 |
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|a 4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews
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| 505 |
8 |
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|a 6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Web search engines.
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| 650 |
|
6 |
|a Marketing sur Internet.
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| 650 |
|
6 |
|a Moteurs de recherche sur Internet.
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Web search engines
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Duong, Véronique.
|t SEO Management: Methods and Techniques to Achieve Success.
|d Newark : John Wiley & Sons, Incorporated, ©2020
|z 9781786304599
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5990267
|z Texto completo
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| 938 |
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|b EBLB
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| 938 |
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|a YBP Library Services
|b YANK
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